| Date/Time: | 23 Sep 2009
14:00-16:00 |
Conference Details
It sometimes seems that everybody is an expert in social media. Telling us what it is, how to sign up for Twitter or get your brand on Facebook. This session isn’t about that. It isn’t about telling you what the tools are or how to fill in a form. Instead this session is about how organisations and brands can actually use social media to help you engage with your customers.
In this Master Class we’ll look at where and how businesses can get strategic value from engaging with social media, exploring how best to interact with your customers online and how you can build a plan to prove the resulting ROI for your business.
• Understand the differences between types of social media, and the places where business can get most benefit
• Get ideas on how to engage people on your own site and on other sites
• See case studies of good use of social media from Europe and the US
• Discover a process that allows businesses to assess how they should be using social media
• Learn how to build a model to prove the ROI of your engagement in social media
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